Mark your calendars. Next Wednesday, October 28, 2009, is the world premiere of Michael Jackson’s This Is It, which will either be the most amazing concert movie experience of all time or another crappy rehash work on the part of Sony. Honestly, I have no idea which of the two it’s going to be. The way Sony’s been handling the marketing for this film makes no indication of what to expect. So far, the clips they’ve released show some cuts of rehearsal footage mixed with intermittent interviews from producers and choreographers, which leads me to suspect it’s going to be mostly documentary rather than a run-through of the entire production. Maybe they’ll save that for the DVD release? The title track off the soundtrack, “This Is It,” is so sub-par Michael Jackson that I was shocked when I heard the song. Michael definitely would not have intended this to reach the public’s ears. Why else did it go to Safire? Just because of the eponymous first three words of the song, Sony decided to release this track? I’m going to go into the first showing of This Is It at 5:05 PM with an open mind. Hopefully, Sony and their people will get their act together and not screw up what could potentially be one of the most memorable movie events of the year. Or they could screw it up, like Invincible or Visionary. I’m certainly hoping otherwise.